Stock Up for the Quarter-Final: England Vs Scotland
Stock Up for the Quarter-Final: Rugby + Asahi
The Match
This Sunday, all eyes are on England as the Red Roses face Scotland in the Women’s Rugby World Cup quarter-final. England come into the clash on the back of a dominant 47–7 win over Australia, a victory that equalled a world record of 30 consecutive wins. Scotland have not beaten them since 1999, but with knockout rugby, nothing is guaranteed. With star fullback Ellie Kildunne sidelined after a concussion, it is set to be a game full of tension, drama and passion.
The Set Up
A big match calls for a proper set up. Whether you are watching at home, hosting mates, or heading to the pub, match day needs the right line-up. Clear the sofa, get the snacks in, and most importantly, stock the fridge. Our pick? Asahi Super Dry – crisp, clean, iconic, and the official beer of Women’s Rugby. It is the perfect pour for every try, tackle and last-minute heart-stopper.
Rugby Like Never Before
Asahi are not just the sponsor, they are helping to shape the culture around women’s rugby. Their new campaign, Rugby Like Never Before, celebrates the fearless future of the game. Fronted by World Rugby Women’s Player of the Year Ellie Kildunne and featuring grassroots communities like Set Piece Social and Black Girls Ruck, the campaign brings together sport, style and fandom in a way that is fresh, bold and unapologetic.
Shot against a backdrop inspired by modern Japan, the campaign film fuses Asahi’s heritage with the energy of a new generation of athletes and fans. It is a statement that women’s rugby is not just about what happens on the pitch, it is about creativity, individuality and community.
The Toast
As Sunday approaches, get your match day plans in order. Call the mates who never miss a game. Pick up the snacks that go the distance. And above all, raise a glass of Asahi Super Dry to the Red Roses as they fight for their place in the semi-finals.
